Aug. 17, 2017

The Main To Make Museum Offerings Bilingual

For Immediate Release Thursday, August 17, 2017

Leer en español

 

THE MAIN TO MAKE MUSEUM OFFERINGS BILINGUAL

Museum will present materials, exhibition information, and programming in both English and Spanish to better serve Los Angeles and expand accessibility to its community

The Main Museum, images by Elon Schoenholz

The Main Museum, images by Elon Schoenholz

LOS ANGELES – The Main Museum in Downtown Los Angeles today announced that it will begin to present museum offerings in both English and Spanish. Spanning everything from staffing to programming to in-gallery and online materials, The Main’s bilingual programming aims to make the museum as accessible and welcoming as possible to the Los Angeles community. The bilingual offerings will launch this September with a program presented in English and Spanish at Beta Main, the test site for The Main Museum.

“As a new institution focused on engaging the public with Los Angeles art and artists, it is vital that we recognize who our L.A. audience is and how to best engage all visitors and potential visitors to the museum, whether on-site, online, or anywhere we meet,” said Allison Agsten, director of The Main. “With nearly half of L.A. identifying as Hispanic or Latino1 and more than half speaking a language other than English at home,2 it is essential that museums understand and address the benefits of having such diverse populations to consider.”

Walk-in visitors from the Downtown L.A. neighborhood and surrounding areas have been the majority of Beta Main’s guests since its opening in October 2016. Studies show that having bilingual interpretative materials at museums has profound emotional effects on Spanish-speaking and Spanish-dominant visitors. Visitors say that when bilingual programming is available, they enjoy the visit more, feel more valued by the museum, and feel more comfortable during their visit.3 The Main’s multilingual initiative will begin with Spanish, with additional languages to be introduced in the future.

The Main will roll out the initiative in phases over the coming year. On September 20, The Main will launch its bilingual programming with an evening of poetry, music, and zines that celebrate Los Angeles’s Chicana community. Alma Rosa, founder of Frijolera Press, brings together local poets and musicians from the Vinyl Frontier Crew, a vinyl collective who will be spinning funk, oldies, and cumbias throughout the night. The Main’s previously announced fall exhibition Office Hours and its In Focus counterpart will be the museum’s first bilingual exhibitions. The museum is currently working to translate all on-site and online communications and develop additional programming, with the goal of being fully bilingual on-site and online by the end of 2018.

“Our goal is to make being bilingual part of the fabric of The Main from the beginning,” said Agsten. “In the experimental spirit of Beta Main, we wanted to launch the initiative as soon as possible so that we are able to learn, test, and grow with it as we move toward the launch of the full museum over the next few years.”


1“QuickFacts: Los Angeles City, California,” U.S. Census Bureau, accessed August 8, 2017, https://www.census.gov/quickfacts/fact/table/losangelescitycalifornia/PST045216.

2“For Immediate Release: Tuesday, November 3, 2015: Census Bureau Reports at Least 350 Languages Spoken in U.S. Homes,” U.S. Census Bureau, accessed August 8, 2017, https://www.census.gov/newsroom/press-releases/2015/cb15-185.html.

3 Steve Yalowitz, Cecilia Garibay, Nan Renner, and Carlos Plaza, Bilingual Exhibit Research Initiative: Institutional and Intergenerational Experiences with Bilingual Exhibitions, September 2013, accessed August 8, 2017, http://www.informalscience.org/sites/default/files/2013-10-01_BERI_Research_report_Final_Sep_2013.pdf.


ABOUT ALMA ROSA

Alma Rosa is a Chicana writer, spoken word poet, and zine maker who resides in Los Angeles. She is the founder of Frijolera Press, a d.i.y. Chicana zine press. She is the creator of Tranquila Zine and Love in the Time of Trump. She is currently working on a new collection of stories titled Feathered Serpent: The Raven and The POEtry.

ABOUT THE MAIN MUSEUM

The Main Museum's mission is to engage the public with the most important ideas of our time through the art of Los Angeles. With a residency program at its center rather than a collection, The Main forefronts artists in its work and supports wide-ranging practices from artists at all stages in their careers.

When complete, The Main will include a variety of exhibition galleries, additional studio spaces for its artist residency program, a rooftop plaza including an amphitheater and cafe, and a restaurant. For more information on The Main and to sign up for updates, visit themainmuseum.org.

ABOUT BETA MAIN

True to its name, Beta Main is a space for testing and learning in anticipation of the creation of The Main. Throughout all phases of The Main’s development, which includes exhibitions, artist residencies, and public programs mounted by Beta Main, the institution will continue to refine its vision and methods as it learns from the community, artists, experimentation, and Downtown Los Angeles.


THE MAIN MUSEUM—BILINGUAL PROGRAM LISTING

Program | Poetas Potion: a night of poesía y palabra

Wednesday, September 20 | 7:30–9:30 p.m.

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Admission is free; no RSVP required

In conjunction with Beta Main’s current exhibition, Star Montana: I Dream of Los Angeles, join us for an evening of poetry, music, and zines that celebrate Los Angeles’s Chicana community.

Alma Rosa, founder of Frijolera Press, brings together local poets for a night of bilingual readings. Music will be provided by the Vinyl Frontier Crew, a local vinyl collective who will be spinning funk, oldies, and cumbias throughout the night. Zines and chapbooks from participating artists will be available for purchase. Participants to be announced closer to the program date.

 

Media Contact: Samantha Ayson, sam@themainmuseum.org

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Aug. 17, 2017

The Main Será Un Museo Bilingüe

Read in English

THE MAIN SERÁ UN MUSEO BILINGÜE

Con la idea de servir mejor a la ciudad de Los Ángeles y hacer el museo más accesible a la comunidad, el museo ofrecerá todos sus comunicados e información sobre exposiciones y programación en inglés y en español.

The Main Museum, fotografías de Elon Schoenholz

The Main Museum, fotografías de Elon Schoenholz

LOS ÁNGELES – The Main Museum, ubicado en el centro de Los Ángeles, anunció hoy que comenzará a ofrecer todo lo que se presenta en el museo en inglés y en español. Abarcándolo todo, desde el personal del museo hasta la programación y el material escrito en las galerías y en línea, el programa bilingüe de The Main aspira a convertir el museo en un lugar más accesible y acogedor posible para la comunidad de Los Ángeles. El lanzamiento de la iniciativa bilingüe se llevará a cabo en septiembre con un programa que será presentado en inglés y español en el Beta Main, el espacio de experimentación de The Main Museum.

“Como una nueva institución enfocada en involucrar al público en el arte y los artistas de Los Ángeles, es vital que reconozcamos quién es nuestra audiencia en L.A. y cuál es la mejor manera de interesar a todos los visitantes, así como a los posibles visitantes del museo, ya sea en el en sitio, en línea, o donde quiera que nos encontremos,” dijo Allison Agsten, la directora de The Main. “Con casi la mitad de la población de L.A. identificada como hispana o latina,1 y más de la mitad de ésta hablando en casa un idioma diferente al inglés,2 es esencial que los museos comprendan y consideren los beneficios de contar con una población tan diversa”.

Desde su inauguración en octubre de 2016, la mayoría de los visitantes del Beta Main llegan a pie desde el centro de L.A. y sus alrededores. Los estudios demuestran que el material interpretativo bilingüe en los museos tiene un efecto emocional profundo en la gente de habla hispana y en aquellos cuya lengua materna es el español. Los visitantes dicen que cuando hay material y programación bilingüe disfrutan más la visita, se sienten más a gusto en el museo y más cómodos durante la visita3. La iniciativa multilingüe de The Main comenzará con el español y en el futuro se añadirán otros idiomas.

El 20 de septiembre, The Main lanzará su programación bilingüe con una velada de poesía, música y fanzines que celebran a la comunidad chicana de Los Ángeles. Alma Rosa, fundadora de la Frijolera Press, reúne poetas locales y a los músicos de Vinyl Frontier Crew, un colectivo de vinilo quienes estarán tocando ritmos funk, oldies y cumbias durante toda la noche.

The Main introducirá la iniciativa por fases durante el próximo año. La exposición de otoño, Office Hours y su contraparte In Focus, anunciadas anteriormente por The Main, serán las primeras exposiciones bilingües del museo. Actualmente, el museo está en el proceso de traducir todos los comunicados en sitio y en línea y desarrollará programas adicionales, teniendo como meta ser contempletamente bilingües para finales de 2018.

“Nuestra meta es que, desde el comienzo, el ser bilingües sea parte integral de la estructura de The Main”, dijo Agsten. “De acuerdo con el espíritu experimental del Beta Main, deseábamos lanzar la iniciativa lo más pronto posible de manera que podamos aprender, poner a prueba y desarrollar esta idea a medida que nos acercamos al lanzamiento del museo completo en los próximos años”.


1“QuickFacts: Los Angeles City, California,” U.S. Census Bureau, accessed August 8, 2017, (Oficina del Censo de EE.UU., accedida el 8 de agosto de 2017) https://www.census.gov/quickfacts/fact/table/losangelescitycalifornia/PST045216.

2“Para publicación inmediata: martes, 3 de noviembre de 2015: La Oficina del Censo informa que se hablan al menos 350 idiomas en los hogares estadounidenses,” Oficina del Censo, accedida el 8 de agosto de 2017, https://www.census.gov/newsroom/press-releases/2015/cb15-185.html.

3 Steve Yalowitz, Cecilia Garibay, Nan Renner y Carlos Plaza, Bilingual Exhibit Research Initiative: Institutional and Intergenerational Experiences with Bilingual Exhibitions (Iniciativa de la investigación de exposiciones bilingües: Experiencias institucionales e intergeneracionales con exposiciones bilingües), septiembre de 2013, accedida el 8 de agosto de 2017, http://www.informalscience.org/sites/default/files/2013-10-01_BERI_Research_report_Final_Sep_2013.pdf


ALMA ROSA

Alma Rosa es una escritora chicana, poeta de la palabra hablada, y creadora de fanzines residente de Los Ángeles. Ella es la fundadora de Frijolera Press, una imprenta de fanzines d.i.y. chicana. Ella es la creadora de Tranquila Zine y Love in the Time of Trump (El amor en los tiempos de Trump). En la actualidad se encuentra trabajando en una nueva colección de historias titulada Feathered Serpent: The Raven and The POEtry (La serpiente emplumada: El cuervo y la POEsía).

THE MAIN MUSEUM

La misión de The Main Museum es interesar al público en las ideas más importantes de nuestro tiempo a través del arte creado en Los Ángeles. Al enfocarse en un programa de residencias para artistas en vez de una colección de arte, The Main le otorga importancia a los artistas y a sus obras, apoyando las prácticas artísticas diversas en todas las etapas de sus carreras.

Cuando esté terminado, The Main incluirá una variedad de galerías de exhibición, espacios de estudio adicionales en su programa de residencias para artistas y una plaza en el último piso que tendrá un anfiteatro, un café y un restaurante. Para obtener más información sobre The Main y registrarse para recibir actualizaciones, visite themainmuseum.org.

BETA MAIN

Como su nombre lo indica, Beta Main es un espacio físico y conceptual de experimentación, un anticipo del museo que se encuentra en construcción. Durante todas las fases de desarrollo de The Main, que incluirán exposiciones, residencias para artistas y programas públicos organizados por el Beta Main, la institución seguirá refinando su visión y sus métodos a medida que va familiarizándose con la comunidad, los artistas, la experimentación y el centro de Los Ángeles.


THE MAIN MUSEUM—LISTA DE PROGRAMAS BILINGÜES

Programa | Poetas Potion: una noche de poesía y palabra

Miércoles, septiembre 20 | 7:30 –9:30 p.m.

Lugar: Beta Main | 114 W. 4th St., centro de Los Ángeles, 90013.

La entrada es gratis; no se requiere RSVP

En conjunción con la actual exposición del Beta Main, Star Montana: I Dream of Los Angeles (Sueño con Los Ángeles), acompáñenos a una noche de poesía, música y fanzines que celebran a la comunidad chicana de Los Ángeles.

Alma Rosa la fundadora de la Frijolera Press, reúne a los poetas locales en una noche de lecturas bilingües. La música la suministrará Vinyl Frontier Crew, un colectivo local de vinilo que tocará funk, oldies y cumbias toda la noche. Los fanzines y los libros de bolsillo de los artistas que participan estarán a la venta. Los participantes serán anunciados en una fecha posterior.

Contacto con los medios: Samantha Ayson, sam@themainmuseum.org

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Aug. 03, 2017

The Main Museum To Host 2nd Annual Office Hours Program Dedicated To Supporting Artists From Downtown L.A. And Surrounding Areas

 

For Immediate Release Thursday, August 3, 2017

Open-call program features one-on-one conversations for 50 local artists with museum director Allison Agsten; program culminates in public exhibition of artists’ work at Beta Main, including an exhibition of work by Rachel Duvall, a standout artist from the 2016 Office Hours program

 

LOS ANGELES – The Main Museum in Downtown Los Angeles today announced the second annual installment of Office Hours, an open-call program developed by the museum to bring artists from Downtown and surrounding areas into intimate conversations with the museum. Over the course of four weeks this November, 50 artists—each at varying stages in their careers—will meet one-on-one with The Main’s director, Allison Agsten, to discuss their work. The meetings will culminate in a public exhibition of work by participating artists and will also include a small exhibition of textile-based work by Rachel Duvall, a standout artist from last year’s program.

Initially programmed in November 2016, Office Hours demonstrates The Main’s commitment to cultivating an ongoing dialogue with and support of Los Angeles artists. Beginning on October 9, artists from Downtown and surrounding areas are invited to sign up online or in person at the museum for individual one-hour meetings. Selections for the program are made on a first-come, first-served basis. Agsten will then meet with the 50 participating artists in the Beta Main space from November 1 to 22. At the end of each visit, artists will be invited to hang an original work in the Beta Main gallery. The works will be on public view in the Office Hours exhibition from November 29 to December 17.

Office Hours continues to reward me, and also the museum, with relationships that have helped guide us since last fall. I’ve made true friends, visited new studios, and have had the pleasure of supporting artists I met through the program in a variety of ways,” said Allison Agsten, director of The Main. “I am looking forward to meeting other members of our community and welcoming them to their museum, a place for LA and its artists.”

A new addition to this year’s iteration of the program is Office Hours: In Focus—an opportunity for The Main to highlight the work of one exceptional participant from the previous year. Multiple works by Los Angeles–based textile artist Rachel Duvall, whose work was featured in the 2016 Office Hours program, will be on view alongside work by this year’s participants. Office Hours and Office Hours: In Focus—Rachel Duvall are organized by Agsten with The Main’s curatorial associate, Monica Rodriguez.

“We are thrilled to introduce In Focus to this year’s program and to feature the work of Rachel Duvall,” said Agsten. “She left a lasting impression on us last year with her exquisite craftsmanship and clarity of vision, and we are excited to be able to show her work in more depth this year.”

 


ABOUT RACHEL DUVALL

Rachel Duvall is a Los Angeles–based textile artist who makes handwoven works. Her geometric compositions explore the grid structure inherent to weaving: the result of the warp and weft fibers intersecting. By using repetition of line and shape, her work investigates the relationship between the rigid framework required to produce a weaving and the flexible imperfect nature of the resulting material. Within this repetition, the subtlest differences become amplified, such as the variation in tension of each handwoven line or subtle color shifts achieved with hand-dyed fibers. Duvall received her BFA in fiber from the Maryland Institute College of Art in 2008.

ABOUT THE MAIN MUSEUM

The Main Museum's mission is to engage the public with the most important ideas of our time through the art of Los Angeles. With a residency program at its center rather than a collection, The Main forefronts artists in its work and supports wide-ranging practices from artists at all stages in their careers.

When complete, The Main will include a variety of exhibition galleries, additional studio spaces for its artist residency program, a rooftop plaza including an amphitheater and cafe, and a restaurant. For more information on The Main and to sign up for updates, visit themainmuseum.org.

ABOUT BETA MAIN

True to its name, Beta Main is a space for testing and learning in anticipation of the creation of The Main. Throughout all phases of The Main’s development, which includes exhibitions, artist residencies, and public programs mounted by Beta Main, the institution will continue to refine its vision and methods as it learns from the community, artists, experimentation, and Downtown Los Angeles.

 


 

THE MAIN MUSEUM FALL 2017 PROGRAMS AND EXHIBITIONS—COMPLETE LISTINGS

Program | Office Hours

Sign-ups: Monday, October 9, beginning at noon. (Sign-ups end after all 50 slots are taken.)

Meetings: Wednesday, November 1–Wednesday, November 22

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Beta Main closed to the public; meetings by appointment only

Let’s get to know each other.

 

Neighbors, introduce yourself and your art practice to The Main and learn more about the museum’s future plans. From Wednesday, November 1, to Wednesday, November 22, The Main’s director, Allison Agsten, will meet one-on-one with 50 L.A. artists in Beta Main, a test site for The Main Museum. At the end of each visit, artists may hang one original work or documentation of their work in the Beta Main galleries. The resulting Office Hours exhibition will be on view Wednesday, November 29, through Sunday, December 17.

 

How to Sign Up

 

Office Hours is open to artists at any stage in their careers. This open-call program invites artists to reserve time slots to meet with the museum’s director beginning on Monday, October 9, at noon. Artists may sign up online at themainmuseum.org or on-site at the museum’s front desk. The time slots are first come, first served, and sign-up will close after all 50 slots are taken.

 

Exhibition | Office Hours and Office Hours: In Focus—Rachel Duvall

Wednesday, November 29–Sunday, December 17

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Admission is free

Over the course of four weeks in November, Allison Agsten, Director of The Main, met with 50 Los Angeles artists at Beta Main, a test site for the museum. The on-site visits offered an intimate opportunity to form personal connections with neighbors while engaging in a dialogue about the museum’s future plans. At the culmination of each meeting, artists were invited to hang their art, or documentation of it, as part of Office Hours.

This year, The Main introduces a new addition to Office Hours: In Focus—Rachel Duvall. In Focus will highlight the work of Rachel Duvall, a Los Angeles–based textile artist who participated in the inaugural iteration of Office Hours in November 2016. Works by Duvall will be on view along with works by participants of this year’s Office Hours program.

 

Media Contact: Samantha Ayson, sam@themainmuseum.org

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Jun. 28, 2017

The Main Museum to Open Five New Artist-in-Residence Studios in January 2018

For Immediate Release Wednesday, June 28, 2017

THE MAIN MUSEUM TO OPEN FIVE NEW ARTIST-IN-RESIDENCE STUDIOS IN JANUARY 2018

Museum announces application process for 2018 residencies

LOS ANGELES—The Main Museum in Downtown Los Angeles announced today that it will open five new studio spaces in January 2018 for its artist-in-residence program. With studios located onsite at the museum and monthly honoraria offered to participating artists, the museum’s expanded interdisciplinary residency program, which formalizes facets of the current program, furthers The Main’s central mission of supporting practicing Los Angeles–based artists. Applications are currently being accepted through October 2, 2017, for residencies beginning in January 2018.

When The Main opened its preliminary space, Beta Main, in October 2016 for public exhibitions and programs, the museum also opened two residency studios. The spaces have since been used by artists Andrea Bowers, Sid Dueñas, Lauren Halsey, and Suzanne Lacy. The studios are currently being occupied by Star Montana, whose work is now on view in Beta Main’s exhibition Star Montana: I Dream of Los Angeles, and Carolina Caycedo, who is producing new work for the fall exhibition A Universal History of Infamy at the Los Angeles County Museum of Art (LACMA), part of the Getty’s Pacific Standard Time, PST: LA/LA initiative.

True to the nature of Beta Main—a physical and conceptual space for experimentation in anticipation of the fully-realized and currently under-construction museum—this new iteration of the residency program was informed by lessons from Beta Main’s inaugural year with artists-in-residence. The observations inform The Main’s current efforts to formalize areas of the program that were already in place, as well as extending the museum’s commitment to support more artists with expanded studio spaces.

“Supporting emerging L.A. artists through our artist-in-residence program is at the core of everything we do at The Main,” said Allison Agsten, director of The Main. “We developed this residency almost before we developed plans for the museum. Through this residency, we aim to help artists advance their practices in an environment that cultivates expansive thinking and working. We also support artists by addressing the need for studio space—something both critical to artists and to the cultural vibrancy of our city.”

The residency program—a platform for experimentation and the development of ideas on contemporary artistic creation in L.A.—offers artists a free private studio and an honorarium of $1,000 per month. A variety of disciplines are accepted including, but not limited to, visual arts, media/new genre, performance, film/video, music/sound, choreography, and writing. Artists are invited to use the space as they wish, with no expectation of producing new work, although some residencies may result in exhibitions or public programs.

Residencies can last anywhere from three to nine months, depending on the needs of each artist. This opportunity for extensive time in the residency program allows for artists-in-residence to develop strong connections with the museum, other artists working in the space, and the surrounding community.

In addition to the physical studio space and financial resources of the residency, distinguishing features of the program include access to The Main museum staff and relevant artists, curators, critics, and educators. With residency studios connected to staff offices, The Main’s staff members work closely with artists-in-residence to arrange individual studio visits, facilitate research, liaise with media, develop connections and programs with the surrounding community, and generally provide a supportive and collaborative environment.

Applying for the 2018 Residency
Applications for residencies beginning in January 2018 are currently being accepted. Application materials must be received by Monday, October 2, 2017. Applications will be reviewed by Allison Agsten, director of The Main, and Monica Rodriguez, curatorial associate. All finalists will be contacted via email to make interview arrangements by Monday, October 16. Learn more about how to apply at themainmuseum.org/all-residents/.

 

ABOUT THE MAIN MUSEUM

The Main Museum's mission is to engage the public with the most important ideas of our time through the art of Los Angeles. With a residency program at its center rather than a collection, The Main forefronts artists in its work and supports wide-ranging practices from artists at all stages in their careers.

When complete, The Main will include a variety of exhibition galleries, additional studio spaces for its artist residency program, a rooftop plaza including an amphitheater and cafe, and a restaurant. For more information on The Main and to sign up for updates, visit themainmuseum.org

ABOUT BETA MAIN

True to its name, Beta Main is a space for testing and learning in anticipation of the creation of The Main. Throughout all phases of The Main’s development, which includes exhibitions, artist residencies, and public programs mounted by Beta Main, the institution will continue to refine its vision and methods as it learns from the community, artists, experimentation, and Downtown Los Angeles.

 

Media Contact: Samantha Ayson, sam@themainmuseum.org

# # #

 

Jun. 22, 2017

Exhibition Extension + Additional Summer Programs

For Immediate Release Thursday, June 22, 2017

 

BETA MAIN ANNOUNCES EXTENSION OF STAR MONTANA AND ALICE KÖNITZ EXHIBTIONS THROUGH SEPTEMBER 24; ADDITIONAL SUMMER PROGRAMMING

Additional programs include a site-specific performance by Mecca Vazie Andrews, a panel with emerging photographers moderated by Star Montana, an artist-led exhibition walk-through, and a conversation between Star Montana and artist Shizu Saldamando

Image Credit: Beta Main featuring works from Star Montana and Alice Könitz, photo by Elon Schoenholz

Image Credit: Beta Main featuring works from Star Montana and Alice Könitz, photo by Elon Schoenholz

LOS ANGELES—Beta Main, the test site for The Main Museum in Downtown Los Angeles, today announces an extension of its current exhibitions featuring artists Star Montana and Alice Könitz. On view through September 24, both exhibitions will serve as context for expanded programming that explores new ideas behind the works of each artist. All programs will continue to incorporate functional uses of Alice Könitz’s Circle Chairs and Triangle Chairs.

Star Montana: I Dream of Los Angeles features Star Montana’s rich photographic portraits of life in East L.A. and South L.A. accompanied by labels in the artist’s words about her subjects. Complementing Montana’s portraits are Alice Könitz’s Circle Chairs and Triangle Chairs, experiments in museum seating commissioned by the museum. The works are geometric seating configurations placed throughout the space for contemplation and conversation.

Hyperallergic wrote, “I Dream of Los Angeles makes the case that telling stories is an important task, but it’s only the first step in understanding the diverse communities in a city. The show proves that photography is a powerful tool with which to do so, for the sake of both contemporary society and future generations,” while LAist said, “Her startlingly intimate photos, which have been displayed at the Vincent Price Art Museum at East Los Angeles College and the UCLA Chicano Studies Research Center, highlight the personal while also addressing broader themes of class, social environment and identity.” Fabrik on Star Montana, “Her project is driven, as so much great art is, by an integration of the artist’s education, her autobiography and an expression of the present cultural moment.”

“We are excited to announce the extension of both Star and Alice’s exhibitions on view at Beta Main—and to continue our mission of supporting L.A. art and artists,” said Allison Agsten, director of The Main Museum. “This new programming allows us to further expand upon the central ideas in the exhibitions while also providing more opportunities for visitors to engage with the works and artists in a meaningful way.”

Additional programs begin on July 14 and July 15 with a site-specific performance series by Mecca Vazie Andrews leading with two open rehearsals that will culminate in a final performance Title X V. 1 on July 16. Andrews, artistic director of the MOVEMENT movement, activates Beta Main’s gallery space through dance and multimedia performance. Responding to the artworks currently on view in Star Montana: I Dream of Los Angeles as well as Alice Konitz’s Circle Chairs and Triangle Chairs, Andrews engenders a conversation between both that explores migration and connectivity in a new cultural age.

On August 13, Beta Main presents a panel discussion featuring Los Angeles–based photographers moderated by Star Montana. The panel, featuring all women of color, will examine how artists use photography, zines, and social media to make visible to the world the places and people in their experiences. How We Do It speakers include photographers Valerie J. Bower, Arlene Mejorado, and Desilu Muñoz.

Artists Star Montana and Shizu Saldamando come together for a conversation at Beta Main on August 3. Moderated by Allison Agsten, See Me Now: A Conversation with Star Montana and Shizu Saldamando brings to focus the influence of East L.A. subcultures on their respective practices. The conversation will also touch on how both artists represent their community and the challenges and considerations that come with it.

Star Montana leads Vulnerability, the Birthplace of Creativity: A Workshop on August 12. In a rare public forum, the artist will share her personal story about how vulnerability gave her power and transformed her art practice. The artist will lead participants through a free-writing exercise and engage in an open conversation about authenticity.

An artist-led exhibition walk-through of Star Montana: I Dream of Los Angeles will take place at Beta Main on September 16. In this intimate gallery talk, Star Montana will share the stories behind her portraits of friends, acquaintances, and strangers in East L.A. and South L.A.

Star Montana: I Dream of Los Angeles and Alice Könitz’s Circle Chairs and Triangle Chairs will be on view at Beta Main through September 24, 2017, Wednesdays–Sundays, 11 a.m.–7 p.m. Admission is free. Beginning on July 26, Beta Main’s open hours will change to 12–7 p.m. Beta Main is located at 114 W. 4th Street, Los Angeles, CA 90013.

ABOUT STAR MONTANA


Star Montana (b. 1987) is a photo-based artist who lives and works in Los Angeles. She was born and raised in Boyle Heights in East Los Angeles, a predominantly Mexican American neighborhood that serves as the backdrop to much of her work. Montana’s imagery deals with class, social environment, and identity within the personal and her family. Three dots and Tear drops—a long-term project with her family that has dealt with fragmented histories, loss, and the hope of the next generation—was recently on view at the Vincent Price Art Museum and the UCLA Chicano Studies Research Center. Recently, Montana has begun work on her themes within a larger scope of Los Angeles residents via portraiture and video. Montana received her BFA from the School of Visual Arts in 2013.

ABOUT ALICE KÖNITZ

Alice Könitz (b.1970 in Essen, Germany) lives and works in Los Angeles. She is the founder of the Los Angeles Museum of Art (LAMOA), an experimental exhibition space that she describes as a “platform for an organic institution that lives through participation.” In 2014, LAMOA was included in the Hammer Museum's biennial Made in L.A. 2014, winning the Mohn Award. Könitz had solo exhibitions at Commonwealth and Council, Los Angeles; Galerie Nächst St. Stephan Rosemarie Schwarzwälder, Vienna; Wall House, Groningen; LAXART, Los Angeles; Susanne Vielmetter Los Angeles Projects; Hudson/Franklin, New York; University Art Museum Long Beach; Los Angeles Contemporary Exhibitions; boom-editions/Shane Campbell, Chicago; and Luis Campaña, Cologne; among others. Her work has been included in group shows at the Wilhelm Lehmbruck Museum, Duisburg; mumok, Vienna; Hammer Museum, Los Angeles; Armory Center for the Arts, Pasadena; Whitney Museum of American Art, New York; MAK Center for Art and Architecture, Los Angeles; Villa Arson, Nice; Kunsthaus Dresden; London Institute; Midway Contemporary Art, Minneapolis; Tirana Biennial, Albania; and others. 

ABOUT THE MAIN MUSEUM

The Main Museum's mission is to engage the public with the most important ideas of our time through the art of Los Angeles. With a residency program at its center rather than a collection, The Main forefronts artists in its work and supports wide-ranging practices from artists at all stages in their careers.

When complete, The Main will include a variety of exhibition galleries, additional studio spaces for its artist residency program, a rooftop plaza including an amphitheater and cafe, and a restaurant. For more information on The Main and to sign up for updates, please visit themainmuseum.org

ABOUT BETA MAIN

True to its name, Beta Main is a space for testing and learning in anticipation of the creation of The Main. Throughout all phases of The Main’s development, which includes exhibitions, artist residencies, and public programs mounted by Beta Main, the institution will continue to refine its vision and methods as it learns from the community, artists, experimentation, and Downtown Los Angeles.

 

 

ADDITIONAL SUMMER 2017 PROGRAMMING AT THE MAIN MUSEUM—COMPLETE LISTING

Mecca Vazie Andrews: Open Rehearsal
Friday, July 14 | 1–4 p.m. 
Saturday, July 15 | 11 a.m.–5 p.m. 
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; no RSVP is required

Experience the creative process as Mecca Vazie Andrews, artistic director of the MOVEMENT movement, prepares for Title X V. 1, a site-specific performance taking place at Beta Main on Sunday, July 16. Over the two days leading up to Title X V. 1, visitors are encouraged to drop-in, watch, and engage with Andrews as she explores the concept of migration through movement.

Performance: Mecca Vazie Andrews: Title X V. 1
Sunday, July 16 | 4–6 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; RSVP at themainmuseum.org/program/performance-mecca-vazie-andrews-title-x-v-1

Mecca Vazie Andrews, artistic director of the MOVEMENT movement, activates Beta Main’s gallery space through dance and multimedia performance. Responding to the artworks currently on view in Star Montana: I Dream of Los Angeles as well as Alice Konitz’s Circle Chairs and Triangle Chairs, Andrews engenders a conversation between both that explores migration and connectivity in a new cultural age.

How We Do It

Saturday, July 22 | 1–3 p.m.

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Admission is free; RSVP at themainmuseum.org/program/how-we-do-it

           

Join artist Star Montana as she brings together a group of women-of-color photographers to discuss their use of photography, zines, and social media to make visible to the world the places and people in their experiences.

 

Participating photographers are:

·         Valerie J. Bower

·         Arlene Mejorado

·         Desilu Muñoz

 

See Me Now: A Conversation with Star Montana and Shizu Saldamando

Thursday, August 3 | 8–10 p.m.

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Admission is free; RSVP at themainmuseum.org/program/see-me-now

           

Artists Star Montana and Shizu Saldamando have centered their art practices on the subcultures of East L.A. Using portraiture, either with photography or drawing, both women have created celebratory documentation of people and stories of their neighborhood. Join us for an intergenerational conversation, as these two friends discuss their motivations, challenges, and the considerations they make in representing their community.

 

Vulnerability, the Birthplace of Creativity: A Workshop Led by Star Montana

Saturday, August 12 | 1–3 p.m.

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Admission is free; RSVP at themainmuseum.org/program/vulnerability-workshop

           

“Vulnerability is the birthplace of creativity, innovation and change,” according to Brene Brown, the woman behind The Power of Vulnerability, one of the most-viewed TED Talks.

 

Join artist Star Montana as she shares how vulnerability gave her power and changed her art practice. For this workshop, Montana will share her story, guide participants through a free-writing exercise, and engage in an open conversation on how to connect to our individual authenticity.

 

Artist Walk-through with Star Montana

Saturday, September 16 | 1–2 p.m.

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013

Admission is free; RSVP at themainmuseum.org/program/artist-walk-through-with-star-montana

           

In this intimate gallery talk, Star Montana will share the stories behind her portraits of friends, acquaintances, and strangers in East L.A. and South L.A.

 

Media Contact: Samantha Ayson, sam@themainmuseum.org

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May. 19, 2017

Summer Programming 2017 Press Release

For Immediate Release Friday, May 19, 2017

 

THE MAIN PRESENTS SUMMER 2017 PUBLIC PROGRAMS

Programs include an exhibition walk-through with artist Star Montana; a panel on how to best support artists with Davida Nemeroff, Megan Steinman, Mary Clare Stevens, and Mario Ybarra Jr.; an afternoon of Black femme performances organized by artists Sarah Gail Armstrong and Jasmine Nyende; a performative reading of Senator Elizabeth Warren's attempt to read the 1986 letter by Coretta Scott King against then Senator Jeff Sessions; a sketching workshop with Alice Könitz; and a series of site-specific open rehearsals and a performance by Mecca Vazie Andrews

Photo by Elon Schoenholz.

Photo by Elon Schoenholz.

LOS ANGELES—The Main announced today its summer season of public programming, which will include artist conversations and performances. As an institution devoted to the art and artists of Los Angeles, The Main’s programming pulls in a cross-section of voices from the community to create dynamic programming that focuses on major contemporary issues and provides a space for both dialogue and reflection.

Throughout the summer, programs will incorporate artist Alice Könitz’s Circle Chairs and Triangle Chairs, on view through July 23. Könitz’s modular seating designed for Beta Main will be continuously rearranged and integrated to serve functions unique for each event. The seating will continually transition from being props for performance, a stage for conversation, the object for drawings, and the site for rest and viewing.

“The core principal of Beta Main—the initial gallery space we opened while we continue construction on the rest of the museum—is to be a space for testing and learning as we create The Main,” said Agsten. “Working with Alice’s furniture in the space, not just as gallery seating, but also as pieces that integrate into our public programming, is just one way we are experimenting with new models in museum and programming seating that push beyond the standard white gallery bench.”

The program opens with an artist-led exhibition walk-through of Star Montana: I Dream of Los Angeles by Star Montana on May 20. In this intimate gallery talk, Montana will share the stories behind her portraits of friends, acquaintances, and strangers in East L.A. and South L.A. The exhibition Star Montana: I Dream of Los Angeles is on view through July 23.

On May 31, Allison Agsten, director of The Main, and Victoria Rogers, director of Arts at Kickstarter, moderate How to Support Artists Now a panel discussion with arts leaders who will share how each of their organizations are working to be more responsive to artists' needs--collectively and individually. Following a brief overview of each organization, the speakers will discuss additional models of support and visibility, and what more arts organizations can do to provide aid for artists. The conversation will conclude with a Q&A. The speakers include Davida Nemeroff, artist and owner of Night Gallery; Megan Steinman, director of The Underground Museum; Mary Clare Stevens, executive director at the Mike Kelley Foundation for the Arts; and Mario Ybarra Jr., artist and co-founder of Slanguage.

Hue, a curatorial duo of artists Sarah Gail Armstrong and Jasmine Nyende, present their debut project Writing Herself on July 3. Their commissioned program brings together Black femme artists and writers, including Dove A., Essence Harden, Charmaine Bee, Sarah Gail Armstrong, Chinwe Okona, Jasmine Nyende, and Chella Coleman.for an afternoon of readings and performances centered around self-creation and expression.

as·sem·ble: a performative reading on July 7 explores the confrontation between Senator Elizabeth Warren and the Senate, which was assembled to debate the nomination of then Senator Jeff Sessions for the position of attorney general, on Feb. 7, 2017. Senator Warren attempted to read a 1986 letter by Coretta Scott King, which accused Sessions of using "the awesome power of his office to chill the free exercise of the vote by black citizens." Before she could finish, the Senate formally silenced Warren. Through the arrangement and placing of Alice Könitz's Circle Chairs and Triangle Chairs currently on view at Beta Main, the performance and reading by artists and activists will incorporate Warren's full remarks, King's letter, poetry, and music from Arash Saedinia. Following the performance, Persian food, wine, and other beverages will be served for all to enjoy together.

With sketching foundational to Alice Könitz’s practice, she drafted dozens of potential seating configurations each with a unique function to consider the forms of her latest modular work. On June 10, Könitz leads a sketching workshop in, on, and around her commissioned sculptural seating, Circle Chairs and Triangle Chairs. Several of Könitz’s drawings have been compiled in an artist book, Circle Chairs, Triangle Chairs, available onsite at Beta Main’s shop. This volume marks the launch of The Main’s publications program which will manifest in small-sized books, each uniquely representing the essence of an exhibition without the total approach typical of a museum catalogue.

Beta Main presents a site-specific performance series by Mecca Vazie Andrews leading with two open rehearsals on July 14 and July 15 that will culminate in a final performance Title X V. 1 on July 16. Andrews, artistic director of the MOVEMENT movement, activates Beta Main’s gallery space through dance and multimedia performance. Responding to the artworks currently on view in Star Montana: I Dream of Los Angeles as well as Alice Konitz’s Circle Chairs and Triangle Chairs, Andrews engenders a conversation between both that explores migration and connectivity in a new cultural age.


ABOUT THE MAIN MUSEUM

The Main Museum's mission is to engage the public with the most important ideas of our time through the art of Los Angeles. With a residency program at its center rather than a collection, The Main forefronts artists in its work and supports wide-ranging practices from artists at all stages in their careers.

When complete, The Main will include a variety of exhibition galleries, additional studio spaces for its artist residency program, a rooftop plaza including an amphitheater and cafe, and a restaurant. For more information on The Main and to sign up for updates, please visit themainmuseum.org

ABOUT BETA MAIN

True to its name, Beta Main is a space for testing and learning in anticipation of the creation of The Main. Throughout all phases of The Main’s development, which includes exhibitions, artist residencies, and public programs mounted by Beta Main, the institution will continue to refine its vision and methods as it learns from the community, artists, experimentation, and Downtown Los Angeles.


THE MAIN MUSEUM SUMMER 2017 PROGRAMMING – FULL LISTINGS

Artist Walk-through: Star Montana
Saturday, May 20 | 1–2 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; RSVP at
themainmuseum.org/program/artist-walk-through-star-montana 

 In this intimate gallery talk, Star Montana will share the stories behind her portraits of friends, acquaintances, and strangers in East L.A. and South L.A.

Learn more about the exhibition Star Montana: I Dream of Los Angeles at themainmuseum.org/exhibition/star-montana-i-dream-of-los-angeles

How to Support Artists Now
Wednesday, May 31 | 8–10 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Co-presented with Artadia and Kickstarter
Admission is free; RSVP at
themainmuseum.org/program/how-to-support-artists-now

 How can organizations better support artists? Allison Agsten, director of The Main Museum, and Victoria Rogers, director of arts at Kickstarter, moderate a panel of arts leaders who will share how each of their organizations are working to be more responsive to artists’ needs—collectively and individually. Following brief overviews of each organization, the speakers will discuss what more can be done, including additional resources of support and visibility. The conversation will conclude with a Q&A.

Participants are:

  • Davida Nemeroff, artist and owner of Night Gallery
  • Megan Steinman, director of The Underground Museum
  • Mary Clare Stevens, executive director at the Mike Kelley Foundation for the Arts
  • Mario Ybarra Jr., artist and co-founder of Slanguage

Writing Herself
Saturday, June 3 | 4–7 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; RSVP at
themainmuseum.org/program/writing-herself

Writing Herself brings together Black femme artists and writers for an afternoon of readings and performance centered around self-creation and expression. Readers, in order of performance, include: Dove A., Chinwe Okona, Essence Harden, Chella Coleman, Charmaine Bee, Jasmine Nyende, and Sarah Gail Armstrong.

This program is the debut project from Hue, a curatorial collaboration between artists Sarah Gail Armstrong and Jasmine Nyende that holds space for Black femme artists to share their art and foster community.

as·sem·ble: a performative reading
Wednesday, June 7 | 8–10 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; RSVP at
themainmuseum.org/program/assemble-a-performative-reading

assemble əˈsembəl/ 1) to put together separate pieces to form a single functional whole; and 2) to form a body that represents the people who have delegated their voice through the vote; 3) in society, and through the ages, to come together for a pleasure, comfort, and nourishment

On Feb. 7, 2017, the United States Senate convened to debate the nomination of then Senator Jeff Sessions for the position of attorney general. During the proceedings, Senator Elizabeth Warren attempted to read a 1986 letter by Coretta Scott King, which accused Sessions of using “the awesome power of his office to chill the free exercise of the vote by black citizens.” Before she could finish, the Senate formally silenced Warren.

Join us for a performance and reading by artists and activists incorporating Warren’s full remarks, King’s letter, poetry, music from Arash Saedinia, and Alice Könitz’s Circle Chairs and Triangle Chairs, currently on view at Beta Main. Following the performance, Persian food, wine, and other beverages will be served for all to enjoy together.

Sketching with Alice Könitz
Saturday, June 10 | 3–4 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; RSVP at themainmuseum.org/program/sketching-with-alice-konitz

In considering the forms of her modular work, Alice Könitz sketched dozens of potential seating configurations. Join Könitz for a guided afternoon of sketching in, on, and around her sculptural seating. Several of Könitz’s drawings have been compiled in an artist book, Circle Chairs, Triangle Chairs, available onsite at Beta Main’s shop. This volume marks the launch of The Main’s publications program which will manifest in small-sized books, each uniquely representing the essence of an exhibition without the total approach typical of a museum catalogue.

We will have supplies on hand, but participants may also bring their own materials. All ages and skill levels are welcome.

Learn more about Alice Könitz’s Circle Chairs, Triangle Chairs at themainmuseum.org/exhibition/circle-chairs-triangle-chairs

Mecca Vazie Andrews: Open Rehearsal
Friday, July 14 | 1–4 p.m.

Saturday, July 15 | 11 a.m.–5 p.m.
Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; no RSVP is required

Experience the creative process as Mecca Vazie Andrews, artistic director of the MOVEMENT movement, prepares for Title X V. 1, a site-specific performance taking place at Beta Main on Sunday, July 16. Over the two days leading up to Title X V. 1, visitors are encouraged to drop-in, watch, and engage with Andrews as she explores the concept of migration through movement.

Performance: Mecca Vazie Andrews: Title X V. 1
Sunday, July 16 | 4–6 p.m.

Location: Beta Main | 114 W. 4th St., Downtown Los Angeles, 90013
Admission is free; RSVP at themainmuseum.org/program/performance-mecca-vazie-andrews-title-x-v-1

Mecca Vazie Andrews, artistic director of the MOVEMENT movement, activates Beta Main’s gallery space through dance and multimedia performance. Responding to the artworks currently on view in Star Montana: I Dream of Los Angeles as well as Alice Konitz’s Circle Chairs and Triangle Chairs, Andrews engenders a conversation between both that explores migration and connectivity in a new cultural age.

 

Media Contact: Alex Capriotti, alex@themainmuseum.org

# # #

 

 

 

Jan. 25, 2017

"Library of Black Lies" Press Release

Logo - Beta Main Website.png
Installation view: MIT List Visual Arts Center Photo credit: Peter Harris, Boston

Installation view: MIT List Visual Arts Center
Photo credit: Peter Harris, Boston

LOS ANGELES — Beta Main, the test site for The Main Museum of Los Angeles Art, presents the West Coast debut of Edgar Arceneaux’s Library of Black Lies, a timely installation that challenges the narrative of American progress and in particular, African American progress through the selection, placement, and modification of books in a library of the artist’s own invention. Library of Black Lies was first exhibited in Wasteland at the Mona Bismarck American Center in Paris, followed by Arceneaux’s critically acclaimed Written in Smoke and Fire solo installation at MIT List Visual Arts Center in 2016.

The Library of Black Lies reflects on ‘the power of misunderstanding,’ a phrase the artist often uses when describing his work and it is imbued with further meaning in the backdrop of this installation and in this particular moment in the United States, when subterfuge, in the form of hacking, fake news, and false narratives about black culture loom large. Arceneaux presses for a closer look not only at what is patently true or false, but to look at the more complicated stories about the past that lead us to where we are now.

About the Artist
Edgar Arceneaux (b. 1972 in Los Angeles) lives and works in Los Angeles. Arceneaux was the director of the Watts House Project from 1999-2012. Solo exhibitions of his work have been mounted at Kunstverein Ulm, Germany; Susanne Vielmetter Los Angeles Projects; The Studio Museum of Harlem, New York; and the Project, New York, among others. He has been included in group shows at Galerie Thaddaeus Ropac,Paris; Mona Bismarck American Center, Paris; Whitney Museum of American Art, New York; Museum of Contemporary Art, Los Angeles; the Orange County Museum of Art; the San Francisco Museum of Modern Art; Kunstmuseum Basel; and the Museum Ludwig, Cologne, and many more.

About The Main Museum The Main Museum of Los Angeles Art is a new institution focused on L.A. art and artists. With a residency program at its center rather than a collection, The Main situates artists prominently and supports their continued engagement within the city's evolving landscape.

When complete, The Main will unfold across three historic buildings in Downtown Los Angeles — the Farmers & Merchants Bank, the Hellman Building, and the Bankhouse Garage. It will include a variety of exhibition galleries, studio spaces for an artists' residency program, a rooftop sculpture garden, amphitheater, a café and a restaurant.

The Main Museum of Los Angeles Art is an exempt, non-profit organization under section 501(c)(3).

Beta Main is a test site for The Main that will run in tandem with the development of the rest of the museum. By way of Beta’s programs, exhibitions, and opportunities to connect with the community, The Main will learn by doing, refining its vision and methods to make the greatest positive impact as a cultural catalyst in Los Angeles.

Visit www.themainmuseum.org for the full schedule of related programs and follow The Main Museum on social media for the most up-to-date information.

www.facebook.com/themainmuseum
www.instagram.com/themainmuseum

Media Contact
Jessica McCormack
jessica@artsandculturepr.com

Oct. 11, 2016

"Performance Lessons" Press Release

The Main Museum of Los Angeles Art is a new cultural institution dedicated to LA art and artists. Its first iteration – Beta Main – opens on Sunday, October 30 with the inaugural project Performance Lessons: Suzanne Lacy Teaches Andrea Bowers Performance Art. Located in the Old Bank District of downtown Los Angeles, Beta Main is the programmatic testing ground for the museum’s 100,000 square foot complex while undergoing construction. True to its name, Beta Main serves as a space to activate ideas for shaping The Main’s future programs, including residencies for LA artists. Throughout all phases of the institution’s development and specifically during Beta Main’s exhibitions, residencies, and public events, The Main will continue to refine its vision and methods as it learns from the public that it serves.

Read more...